PRIVACY POLICY
PRIVACY POLICY
Confidentiality and security of your personal
data are important to us. We are committed to offering you personalized
services while respecting your privacy and choices.
The purpose of this Privacy Policy is to inform
you in a transparent, simple and complete manner about the processing of the
personal data that you provide or that we collect through the different
touchpoints you use to interact with us (e.g. store, Customer Department,
makeupforever.com, social media, digital apps, events) about their possible
transfer to third parties as well as your rights and options to control your
personal data and protect your privacy.
In this Policy you will find information
on:
Who we are
What data we can collect about you
How we collect or receive your data
For what purposes we use it
How long we can keep it
Who can access your data
How we protect it and keep it confidential
How we address cross-border protection
How we address consumer preferences and
individual rights
The additional protections that we provide for
residents of certain region
How we protect children’s privacy
How to contact us if you have questions about
our use of your personal data
The management of cookies on makeupforeverhk.shop
website
Modification of this Privacy Policy
WHO are we?
When we say "MAKE UP FOR EVER ",
"us", "our" or "we", we refer to, depending to
whom you share your data with as further described in this Privacy Policy:
We are MAKE UP FOR EVER c/o Parfums Christian
Dior HK Ltd a company registered in Hong Kong. Our company registration number
is 18137538 and our office is at 6/F, Cambridge House, Taikoo Place, Quarry
Bay, Hong Kong.
MAKE UP FOR EVER c/o Parfums Christian Dior HK Ltd is the data controller under
the applicable personal data regulations with regard to the processing of
personal data and on the free movement of such data.
WHAT data may we collect about you?
"Personal data" means any information
that could identify you either directly (e.g. your name) or indirectly (e.g.
through a unique client ID number).
The personal data we collect depends upon the
touchpoint of our interaction, and is also limited to that which is relevant
and appropriate for the interaction. Website visitors who
browse makeupforeverhk.shop and view our products, information and
offerings can choose to do so without identifying themselves, and the same
applies to in-store and social media browsing. Unless you choose to
interact with us via those touchpoints, such as by making a purchase on our
site, signing up for one of our programs or services, or posting a comment or a
like online, our data collection is limited to the use of ‘cookies’ for website
visitors.
For customers and other individuals who sign up
for programs or services, we must collect certain relevant information from
you. The information we collect is related to the particular
transaction as well as our overall relationship with you. For
example, if you make purchases from makeupforeverhk.shop, we must collect
information to process (and, if relevant, fulfill and ship) your order. For
customers and other individuals who sign up for our programs or services, we
generally collect your contact details, contact preferences, and information
that will allow us to make recommendations to you about our products or
services that may be of interest. We may centralize the information
pertaining to our customers so that we have it organized in one place, as this
helps us manage our relationship with you as well as your choices and
preferences.
Depending on the data you provide or share with
us, personal data may include information related to:
Your identity and your contact details
Your purchases (in store or online, including
your orders, their tracking and your purchase invoices, the amount and type of
your purchase) and your repairs
Your interests and personal preferences
Your online journeys (shop, social media pages,
partner websites and databases)
Your requests through our customer department
or our public relations department
The MAKE UP FOR EVER events you attend
Specific health data if you notify us of any
undesirable side-effects concerning any of our products (only for MAKE UP FOR
EVER)
Regarding your purchases, your bank details are
encrypted through MAKE UP FOR EVER servers. Payments are made via a secure
payment platform PCI-DSS certified, supplemented by control measures, to ensure
the security of purchases made and to fight against fraud. We invite you to
keep us regularly informed in writing of any change in your contact details.
HOW do we collect or receive your personal data?
As part of our relationships, we may collect
certain data via the following touchpoints:
shop journey
In-store relationship with our salesperson
(inc. our counters and boutiques in department stores)
MAKE UP FOR EVER events you attend
Public Relations relationship
Contact with Customer Department
Forms you complete (in store or online)
Digital apps you use
Relational program you benefit from
MAKE UP FOR EVER social media pages you
visit or comment/like
Social media pages on which you post MAKE UP
FOR EVER content or comments
Digital Media Advertising you click on
Search Engines Paid Advertising you click on
Third party data providers you share
information with us Retailers in which you consent to receive our
communications
Surveys or satisfaction questionnaire you
answer
In relation to our programs and events, the
personal data essential to MAKE UP FOR EVER is indicated by an
asterisk on each personal data collection form. If you do not provide the data
marked with an asterisk, this may affect the products and services that we can
provide to you. Other information is optional and allows us to know you better
and to improve our communications and services to you.
FOR WHAT PURPOSES are your data used by MAKE UP
FOR EVER?
As part of our relationship, depending on the
context in which your data is collected, we use your data for:
the management of your orders
the management of the personalized content and
communications with MAKE UP FOR EVER (digital or otherwise)
the management of your account and profile
the management of your relational program
the management of your requests linked
with MAKE UP FOR EVER
the management of events which you register for
/ attend
the management of alerts you send us as part of
our cosmetovigilance obligations (only for Parfums MAKE UP FOR
EVER products)
the management of our website and our digital
apps
the management and improvement of our products
and services, image and reputation.
The management of payments (securisation of
online transactions, fraud prevention, payment incidents and debt collection)
In the context of your application for a job,
we use your data to manage and monitor your application.
The legal basis for the processing of your data
can be, depending in which context your data is collected:
Your consent (e.g. to manage our tailored
services, managing your browsing via cookies)
The performance of a contract (e.g. managing
your access to your customer account, processing and tracking your orders)
A legal obligation when processing is required
by law (e.g. retention of purchase invoices, cosmetovigilance for MAKE UP
FOR EVER products)
Our legitimate interest: improve our products
and services, prevent fraud, secure our tools or tailor our communications
FOR HOW LONG may we keep it?
We only keep your personal data for as long as
we need it to reach the purpose pursued, to meet your needs, or to comply with
our legal or business obligations.
As a general principle, your personal data
If you are a “client” (i.e. you have already
purchased a MAKE UP FOR EVER product): for no more than 10 years
after your first purchase for customer relationship management, but no more
than 5 years for business development; this period will be renewed each time
you interact with MAKE UP FOR EVER (e.g. a purchase)
If you are a “prospect” (i.e. you have never
purchased a MAKE UP FOR EVER product but you are interested
in MAKE UP FOR EVER brand): for no more than 3 years; this period
will be renewed each time you interact with MAKE UP FOR EVER (e.g.
when participating in an event)
If you are in contact with the Public Relations
department: for no more than 10 years after initial contact; this period will
be renewed each time you interact with MAKE UP FOR EVER (e.g. when
requesting information from MAKE UP FOR EVER)
Where cookies are placed on your computer, we
shall keep them for no more than 13 months. When we no longer need to use your
personal data, it is removed from our systems and records or anonymised so that
you can no longer be identified from it.
WHO may access your data?
Your data are for MAKE UP FOR
EVER services dealing with your requests. We ensure that only duly
authorised persons can access your personal data when necessary for the
above-mentioned purposes.
We communicate your information only where
necessary, and if possible in a form that does not allow a direct
identification to:
Other MAKE UP FOR EVER entities to
provide you with the same personalised service worldwide
Our trusted , including other entities of
the LVMH group, acting as processors according to our instructions and solely
on our behalf.
For example, we entrust certain services to third parties in charge of managing
cosmestic vigilance alerts (for MAKE UP FOR EVER products), third parties who
assist us in the organisation of our events, third parties providing IT
services, digital communication and public relations agencies, third parties
who assist us with customer service and logistics services.
Department stores in which you buy our products
Our trusted third-party partners assisting us
in the management of your orders. In particular, we entrust certain services to
third parties in charge of delivering you a product, payment service providers
and providers securing transactions against fraud.
Please note that these partners may act as data controller; in such case, they
have their own privacy policies.
Third parties in the event of a change of
control, for legal reasons, or with your prior consent
You may also choose to disclose your personal
data to our partners, advertisers or affiliates by following a link to and from
their websites. Please note that these websites have their own privacy
policies.
We may also offer you the opportunity to use
your social media login. Please be aware that in this case you are sharing your
profile information with us. The personal data shared depends on your social
media platform settings. Please note that these social networks have their own
privacy policies.
HOW do we protect it and keep it confidential?
We have adopted reasonable and appropriate
precautions to protect your data from loss, misuse, alteration, destruction or
access by unauthorised third parties.
We also require by our partners and group
companies to uphold a similar level of protection for your data. The
measures are evaluated and updated to address new threats and challenges, as
well as new legal requirements in the countries where we operate.
In creating your account
on makeupforeverhk.shop entering a personal password complying with
our security requirements is compulsory and part of our privacy policy.
HOW do we address cross-border protections?
Because MAKE UP FOR EVER operates in
many countries across the world, some of your data may be collected, accessible
or stored outside of your country of residence. You should know that
the data protection and security requirements differ from place to place, and
may not offer the same level of protection as those in your home
country. Nevertheless, MAKE UP FOR EVER and our group
companies have taken steps to ensure an adequate level of protection of your
data irrespective of where it is located, such as by using data transfer
methods approved by the European Commission (where the data protection laws are
considered to be the strongest worldwide). We also require our
third-party partners to fulfill applicable data transfer obligations in
relation to the personal data that they receive on our behalf.
How are consumer preferences and individual
rights addressed?
In accordance with applicable laws and
requirements, MAKE UP FOR EVER and its group companies have put in
place measures to fulfill the rights of individuals in relation to the personal
data that we (or our third parties) hold about them. This includes,
for example, the right to know about the data we hold about you or to obtain a
copy, and the limited rights to amend your data, request erasure, or object to
the processing of your data. We encourage individuals who have
entrusted their data to us to keep it current (such as if you change your email
address, address or phone number), so that we have your correct information on
file. We also encourage consumers to update their preferences with
us, such as in relation to products and the frequency of contacts, so that we
can personalize our service to your expectations and needs. Finally,
we offer individuals the right to withdraw consent from our programs and
offerings at any time. To do so, or to exercise any of these other
rights, please use our Contact Us link on makeupforeverhk.shop, or email
us at cs@makeupforever.hk. For individuals seeking access to their data,
we also require authentication to ensure that we are not providing personal
data to an unauthorized person.
What additional protections are provided for
residents of certain regions?
MAKE UP FOR EVER has adopted the data protection
and security practices described in this Privacy Policy for all individuals
within scope. In addition, we also recognize and have addressed data
protection and security measures that are required on a local or regional
level. This includes, for example, those required for residents of
the European Union/European Economic Area under the EU General Data Protection
Regulation (GDPR) 2016/679.
In particular, the GDPR provides the following
rights:
The right to be informed: you have the right to
obtain clear, transparent and easily understandable information about how we
use your personal data, and your rights. You will find all this information in
this Policy
The right of access: you have the right to
access to the personal data MAKE UP FOR EVER holds about you
The right of rectification: you have the right
to have your personal data rectified if it is incorrect or outdated and / or
completed if it is incomplete
The right to erasure / right to be forgotten:
you have the right to have your personal data erased or deleted. Please note
this is not an absolute right, as we may have legal or legitimate grounds for
retaining your personal data
The right to object to direct marketing: you
can unsubscribe or opt out of our direct marketing communication at any time.
You are able to do so by clicking on the “unsubscribe” link in any email or
communication we send you. You are also able to request to receive
non-personalised communications about our products and services
The right to withdraw consent at any time for
data processing based on consent: You can withdraw your consent to our
processing of your data when such processing is based on consent
The right to data portability: you have the
right to move, copy or transfer data from our database to another. This only
applies to data that you have provided, where processing is based on a contract
or your consent, and the processing is carried out by automated means
You are also entitled to determine your personal
data protection guidelines and directives in the event of death or external
circumstances.
You also have the right to contact the data
protection authority of your country in order to lodge a complaint against the
data protection and privacy practices of MAKE UP FOR EVER.
Please contact us at the contact details below
to exercise these rights or if you have any questions or complaints regarding
the processing of your personal data.
Note that we may require proof of your identity
and full details of your request before we process it.
How does MAKE UP FOR EVER protect children's
privacy?
MAKE UP FOR EVER has adopted practices that are
designed to ensure that we do not to collect or maintain any information from
children under the age of 13. If we learn that we mistakenly collected any
information from anyone under the age of 13, we will purge it immediately,
except for responding to a question or inquiry on a one-time basis from the
individual or his/her parent or legal guardian.
CONTACT US
MAKE UP FOR EVER Customer Service
Email address: cs@makeupforever.hk
Service hours: 10:00am– 6:00pm, Monday
to Friday, excluding Saturday and Public Holidays
INFORMATION ABOUT COOKIE MANAGEMENT Cookie
This section presents our policy for managing
cookies on the makeupforeverhk.shop website.
It aims to explain where the browsing
information processed when you visit our website comes from, how it is used,
and your rights.
WHAT IS A COOKIE?
When you visit our website, we might, depending
on the choices you make, store a text file on your device (computer,
smartphone, tablet, etc.) through your web browser.
This text file is a cookie. For as long as it is
valid and stored on your device, it will enable MAKE UP FOR EVER to
identify your device when you visit the website in the future.
Only the issuer of a cookie can read or modify
information stored in it.
Below you will find information on the cookies
that might be stored on your device when you visit pages on
the makeupforeverhk.shop website, either by MAKE UP FOR
EVER or by third parties, and how you can delete cookies or refuse to
allow them to be stored on your device.
WHAT IS THE PURPOSE OF THE COOKIES ISSUED
ON MAKEUPFOREVERHK.SHOP ?
There are several categories of cookie. Some of
them are issued directly by MAKE
UP FOR EVER and its providers, and
some are issued by third-party companies.
·
The cookies issued
by MAKE UP FOR EVER and its providers
Various types of cookie might be stored on your
device when you browse our website:
The "essential" cookies are essential
for browsing our website, including to ensure that the ordering process runs
smoothly. If you delete them it can cause difficulties when browsing our
website and make it impossible to place an order. They might be stored on your
device by MAKE UP FOR EVER or by its providers.
"Analytical and Personalization"
cookies not essential for browsing our website but making it easier for you to
conduct searches, optimising your buying experience.
"Advertising" cookies, not essential
for browsing but allowing you a more relevant advertising offer.
If your device is used by several people and if
one device uses several web browsers, we cannot be certain that the services
and adverts delivered to your device are determined based on your use of the
device and not on that of another user. It is your decision and responsibility
whether you share use of your device and configuration of your web browser’s
cookie settings with other people.
·
Cookies issued by
third-party companies
Cookies are issued and used by third parties on
our website in accordance with these third parties’ privacy protection
policies. These cookies are not essential for browsing our website.
We might include cookies on our website
applications produced by third parties, which enable you to share our site
content with other people or to tell other people what content you have been
browsing or your opinions of it. This is true of the “Share” and “Like” buttons
for social networks like Facebook, Twitter, Instagram and Pinterest.
Social networks that provide buttons like these
might be able to use them to identify you, even if you did not use the button
when browsing our website. We have no control over the process the social
networks use to collect information relating to your browsing of our website
and linked to the personal data they hold. Please consult the privacy policy of
these social networks.
MANAGING THE COOKIES STORED ON YOUR DEVICE
You can decide whether cookies are stored on
your device through the cookie setting tool available by clicking here, in the
cookie banner or in the footer on makeupforeverhk.shop
You can also configure your web browser as you
wish, so that cookies are accepted and stored on your device, or conversely
blocked.
The configuration process is different for each
web browser. It is usually described in the browser’s help menu. We urge you to
find out how to configure your browser. This will allow you to find out how to
change your cookie preferences.
For Internet Explorer™:
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
For Safari: https://support.apple.com/kb/PH19214?locale=fr_FR&viewlocale=en_US
For Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
For Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
For Opera™: http://help.opera.com/Windows/10.20/en/cookies.html
Please note: any changes you make to your web
browser’s cookie acceptance or blocking settings may change your web browsing
experience and the process of accessing services that require the use of these
cookies. For example, if you block essential cookies you might no
longer be able to place orders on our website.
WHAT IS THE BENEFIT OF SEEING SPECIAL OFFERS AND
ADVERTISING TAILORED TO YOUR BROWSING PREFERENCES?
The aim is to show you the most relevant offers
and advertising. As such, cookie technology enables us to display content, in
real-time, that is best suited to your fields of interest, as deduced from your
browsing history on our website.
The interest you show in content displayed on
your terminal when you consult a website often determines the advertising
resources of this site, enabling it to provide its services, which are often
supplied free of charge to users. You doubtless prefer to see offers and
advertising that are relevant to you, rather than content that is of no
interest to you at all. Similarly, both MAKE UP FOR EVER and
advertisers want their offers and advertising to be shown to Internet users
that are likely to be interested in them.
MODIFICATION of this Privay Policy
In case of modification of this Policy, we will
ensure that you are informed of these changes either by a special notice on our
site, or by a personalised warning notably in the context of our newsletters.
Version updated on 18, June 2020